Do you ever wonder why some people seem to get what they want and others don’t? The reason why some people seem to always get their way is because they are very good at the skill of influence and persuasion. The mainstream term people use and most have a bad association with is sales. We are all in sales whether we like the stigma that comes with it or not. People just use different labels for it most of the time. As Peter Thiel, billionaire investor and co founder of Paypal, says in his book “Zero to One”
“….almost everyone whose job involves distribution— whether they’re in sales, marketing, or advertising— has a job title that has nothing to do with those things. People who sell advertising are called “account executives.” People who sell customers work in “business development.” People who sell companies are “investment bankers.” And people who sell themselves are called “politicians.”
“Whatever the career, sales ability distinguishes superstars from also-rans. On Wall Street, a new hire starts as an “analyst” wielding technical expertise, but his goal is to become a dealmaker. A lawyer prides himself on professional credentials, but law firms are led by the rainmakers who bring in big clients. Even university professors, who claim authority from scholarly achievement, are envious of the self-promoters who define their fields. Academic ideas about history or English don’t just sell themselves on their intellectual merits. Even the agenda of fundamental physics and the future path of cancer research are results of persuasion. The most fundamental reason that even businesspeople underestimate the importance of sales is the systematic effort to hide it at every level of every field in a world secretly driven by it.”
We are always influencing and persuading. The trick is to become aware of what we are doing so we can achieve our outcomes and the other people we are communicating with.
So here are two questions to make you more heart centered and caring about not just your own outcomes during the interaction.
Will this person’s life be better off?
Will the world be better off by the person taking action?
The reason you want to be more caring about the other person is because sales is about service and meeting the other person’s needs. And in turn you won’t be that pushy aggressive sales person. You will be a person who cares deeply for others and as a result your success will also follow. Life supports more of that which supports life.
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