I just finished UnleashThePower Within with Tony Robbins in Chicago.
It was amazing as usual.
I had the opportunity to sit down with a good friend and National Speaker and Trainer for Tony Robbins to talk about sales and marketing.
He travels to a new city in the United States every 4 months to speak and train audiences and uses the skill of influence to buy a ticket on the spot ($695 minimum) to attend Unleash The Power Within.
As great as Tony is, it is still very challenging to convince anyone to pull out their credit card on the spot and sign up.
It takes a solid skill set to influence people to take action in any business to buy your product or service. As you can imagine Tony Robbins is a master and he trains his team at the highest level.
Stephen is also a master of marketing.
Peter Drucker, the world renowned management consultant at Harvard says all business is two things, marketing and innovation.
If you can identify your ideal client and get them to ‘raise their hand’ to say they are interested in your irresistible offer you have essentially cracked the code to generate an abundant flow of qualified leads for your business.
There are some golden nuggets in this video that you can apply to your business and life. Enjoy!
Takeaways from the video:
Less skill set. Put in extra hours.
Marketing and follow up
Automate repetetive processes
Standards as you get better
Influence permeates through every area of your life
2 Big Keys to Influence:
Learn to communicate more effectively
Ask the right questions
Systems takes the emotion out of it
HILA: High intention. Low attachment.
Constantly innovate and make your product/service better
Every marketing message answers:
What do you offer people?
What are you going to do for them?
How can they get it now?
If you want to get in touch with Stephen you can check out his website: http://stephenhilgart.com/
How can you implement these skills in your work/business? Comment below!
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