When considering a coach or program a lot of people ask, “What’s the cost?”
I used to ask that also.
However, cost implies there is a loss. And if you truly feel it’s a cost you shouldn’t do it because humans are hard wired to avoid loss more than they are to enhance gain.
The real question to ask is, “What is the ROI (return on investment) I will receive from making this investment?” Not just financially, but emotionally, physically, socially, etc. An investment is when you give up something now in anticipation of a greater gain in the future.
My mentor taught me the best investment (asset) I could ever make is in myself. And the biggest cost (liability) is not taking action to invest in yourself.
Warren Buffett also said the best investment he ever made was in himself, referring to a Dale Carnegie course he took early in his career.
Now I ask myself these questions every time I am considering investing in myself to take myself and my life to the next level.
- What is the COST or the Negative Consequences for not investing in yourself?
- What is your life going to be like if you continue to buy into your excuses, patterns and fears?
- What is the PAY OFF for achieving taking action and investing in yourself?
- How is your new life going to be different?
- What is the upside or the reward for following through on these goals?
Train yourself to ask these questions the next time you are buying a book, course, hiring a coach, or anything else that is making you better.
Invest in yourself.