I just finished UnleashThePower Within with Tony Robbins in Chicago.

It was amazing as usual.

I had the opportunity to sit down with a good friend and National Speaker and Trainer for Tony Robbins to talk about sales and marketing.

He travels to a new city in the United States every 4 months to speak and train audiences and uses the skill of influence to buy a ticket on the spot ($695 minimum) to attend Unleash The Power Within.

As great as Tony is, it is still very challenging to convince anyone to pull out their credit card on the spot and sign up.

It takes a solid skill set to influence people to take action in any business to buy your product or service.  As you can imagine Tony Robbins is a master and he trains his team at the highest level.

Stephen is also a master of marketing.

Peter Drucker, the world renowned management consultant at Harvard says all business is two things, marketing and innovation.

If you can identify your ideal client and get them to ‘raise their hand’ to say they are interested in your irresistible offer you have essentially cracked the code to generate an abundant flow of qualified leads for your business.

There are some golden nuggets in this video that you can apply to your business and life.  Enjoy!

 

Takeaways from the video:

Hard work

Less skill set.  Put in extra hours.

Marketing and follow up

Automate repetetive processes

Standards as you get better

Influence permeates through every area of your life

2 Big Keys to Influence:

Learn to communicate more effectively

Ask the right questions

Systems takes the emotion out of it

HILA:  High intention.  Low attachment.

Constantly innovate and make your product/service better

Every marketing message answers:

What do you offer people?

What are you going to do for them?

How can they get it now?

If you want to get in touch with Stephen you can check out his website: http://stephenhilgart.com/

How can you implement these skills in your work/business?  Comment below!

Also if you liked the video please like and subscribe on my YouTube channel.  It lets me know whether I’m doing a good job and I should create more of this type of content for you.  Thanks!

When I first started my business I was fumbling around like a fish out of water.  And honestly I still do in many ways as business is has many dynamic facets you must learn to master and new levels of growth come with new sets of problems to solve.

Business is about constant innovation and the world is changing faster than ever because of technological advancements.  For some people that freaks them out and they contract into their comfort zone.  For others it means possibility and they expand into the unknown.

In the beginning I was enamored by the success stories I saw of companies hitting it big.  I wanted that too!  I wanted to scale from 0 to tons of customers overnight.  By trying to get everyone as my customer, nobody was my customer.

In truth I was more focused on me vs. my clients and what I was actually doing for them!  Like most people who get into business I fell into the trap of doing it solely for my reasons and focused on my needs vs. trying to meet my customers’ needs and solve their problems.

I read an article by Kevin Kelly founder of WIRED Magazine  called ‘1,000 True Fans’ and it gave me a new perspective on how to approach my business.  In essence as the title suggests if you focus on nurturing your core audience you can run a successful enterprise.  It’s cool if you want to grow a bigger business than 1,000 customers but the principle is that you must focus on starting with your core audience and it ripples out from there.  Most people do it backwards in that they look to get thousands of customers without adding any deep value and cultivating a relationship with them.  Even the biggest companies that exist today (Amazon, Airbnb, Facebook) started with a small group of customers and grew from that base because they created so much value for them to start with.

It is totally achievable to create a successful business where you can share your creative work and live a financially independent lifestyle.  If you can get your 1,000 customers to pay you $100/year that’s $100,000 in revenue!

Here’s the article (1000 True Fans) and I also made a video for you below:

 

How can implementing this concept help you in your business?  Comment below!

Abrazo!

Naeem

Have you ever wondered why some people/companies gain traction and others don’t?  I did.  I struggled a lot when I first started creating for my business.  I saw people creating amazing work with positive feedback from their audience and I felt like I was spinning my tires.  The difference between what the successful people were doing and I was doing was they were sharing their work and observing the feedback/lack of feedback they received from their audience.  I was holding back from sharing my work and I wasn’t paying attention to my audience.  I was creating what I thought people wanted and actually was focusing more on what I wanted.  Also, in all honesty I didn’t want to know what others thought of my work because I was embarrassed to find out if they didn’t like it.

A great strategy I read in Tim Ferriss’ book “Tools of Titans” is from Seth Godin, one of the best marketers out there is called the rule of 10.  Tell 10 people about your idea/product/service, show 10 people and share it with 10 people.  The test is what they do with it.  If they decide to share it with others in their network that is a good sign.  If they don’t that means you might strongly consider iterating.

Do you know why most small businesses can’t get off the ground?  Are you one of them?  The challenge is that most businesses don’t know who their customer is!  Even those who have done the standard customer avatar roadmap on a business model canvas, few delve into it as deep as they should given it’s importance to any business.  You don’t know what you don’t know and the customer is who you need to know!

Jeff Bezos at Amazon obsesses over his customers.  He wants to meet their needs and wants and desires.  Even beyond that he anticipates what they will need and want and desire and invents it for them.

Steve Jobs said he invents what his customers want next.

As  Henry Ford said,

“If I had asked people what they wanted, they would have said faster horses.”

 

Bezos says it is not the customer’s job to know what they want, it is his job.  He loves it!

 

If you found this post valuable share it, like it, comment and let me know what you liked/didn’t like.  The feedback helps me grow and refine what I do so I can put out better work for you!

 

Do you ever wonder why some people seem to get what they want and others don’t?  The reason why some people seem to always get their way is because they are very good at the skill of influence and persuasion.  The mainstream term people use and most have a bad association with is sales.  We are all in sales whether we like the stigma that comes with it or not.  People just use different labels for it most of the time.  As Peter Thiel, billionaire investor and co founder of Paypal, says in his book “Zero to One”

“….almost everyone whose job involves distribution— whether they’re in sales, marketing, or advertising— has a job title that has nothing to do with those things. People who sell advertising are called “account executives.” People who sell customers work in “business development.” People who sell companies are “investment bankers.” And people who sell themselves are called “politicians.” 

and

“Whatever the career, sales ability distinguishes superstars from also-rans. On Wall Street, a new hire starts as an “analyst” wielding technical expertise, but his goal is to become a dealmaker. A lawyer prides himself on professional credentials, but law firms are led by the rainmakers who bring in big clients. Even university professors, who claim authority from scholarly achievement, are envious of the self-promoters who define their fields. Academic ideas about history or English don’t just sell themselves on their intellectual merits. Even the agenda of fundamental physics and the future path of cancer research are results of persuasion. The most fundamental reason that even businesspeople underestimate the importance of sales is the systematic effort to hide it at every level of every field in a world secretly driven by it.”

We are always influencing and persuading.  The trick is to become aware of what we are doing so we can achieve our outcomes and the other people we are communicating with.

So here are two questions to make you more heart centered and caring about not just your own outcomes during the interaction.

Will this person’s life be better off?

Will the world be better off by the person taking action?

The reason you want to be more caring about the other person is because sales is about service and meeting the other person’s needs.  And in turn you won’t be that pushy aggressive sales person. You will be a person who cares deeply for others and as a result your success will also follow.  Life supports more of that which supports life.

If you found this post valuable share it, like it, comment and let me know what you liked/didn’t like.  The feedback helps me grow and refine what I do so I can put out better work for you!

 

 

Do you ever have trouble getting started on something?  Or perhaps you get stuck in the process of a project and don’t know what to do next.  I have had plenty of those moments and they still pop up for me.  A client of mine mentioned this happens for her as well and she went on to ask, “how do you snowball your motivation once you do get going?”  It can be tough to keep the momentum going when you run into a road block which is inevitable.  One way is to reframe the idea of problems as challenges that are part of the process you are going through.  They are the workout you need to become the bigger stronger person you need to be so you can have a greater impact in this world.  Also I love the quote that says, “every problem is an opportunity in disguise.”  If you choose to look at your problems this way, which is what successful people do the entire paradigm shifts.  It’s not always easy as life can have it’s ups and downs, it is worth it though.

When it comes to business successful entrepreneurs take on an experimental mindset and test their ideas.  They do not see things as right/wrong, they test the market/their customers to get feedback and then refine their ideas.  Most people get tripped up in business because they are doing it to meet their needs vs. their clients’ needs.  It’s true many businesses start with the founder scratching their own itch and the ones that go on to become profitable also make sure to come up with solutions for their customers.  They find out the answers by reframing the problems they are up against as experiments and they test them to get real life feedback and information.  In the video I talk about three simple questions my friend, a successful entrepreneur who sold his business, asks himself when getting started each day and when he gets stuck.

What’s the simplest thing you can do now?

What’s the easiest thing you can do now?

What’s the thing that will give you the biggest return on your time?

Those are the questions above!  What do you think.  Are you willing to try it out when you get stuck?  If you find it useful or not send me some feedback so I know 🙂

I have had an IPad Pro for about 8 months. It has been a real value add tool for my life. I originally decided to get it to read books on my kindle app, browse the internet and use it for work (mostly word processing and data retrieval from the cloud). It has been really useful and I have really enjoyed it. There was one thing though that was bothering me and that was the fact that I knew I was not using it to it’s full potential.

I was co working with two friends Erin and Jared at Soho House in Manhattan’s Meatpacking District. Jared mentioned to me when he saw my iPad Pro that he wanted to get the new one and get the keyboard as well so he could use it as a replacement to his MacBook Air when he is on the move.

I was a bit skeptical about relying on the iPad and keyboard set up which is why I never took action and pulled the trigger. However since I value Jared’s workflow procedure and had a brewing curiosity about it since I purchased the iPad, this time I decided to march across the street to the Apple Store and pick up the keyboard ……..and the pencil.

Now I was uncertain about how both of these two gadgets would work out in my creative process and I decided to simply give them both a test run and a chance to earn a spot on the team. Here is what I like about them:

What is awesome about the keyboard?
It folds up into a cover for the screen of the iPad
The key pressing is smooth and quiet
The felt material on on the inside cover feels amazing

What’s awesome about the pencil?
You can draw and take notes on the iPad….enough said!

What is awesome about the setup?
It is much lighter
It takes way less space
You feel like James Bond when you whip it out and set it up

The only thing I don’t like is the keyboard is a litte sensitive and I do not like the iOS operating system on the iPad as much as the operating system on the mac. I can get used to the typing sensitivity and I actually like it because there is no need to type so hard anyway. The iOS I hear is being updated from Jared so that should improve soon.

I invested $170 in the keyboard and $100 in the pencil. The cool thing about it is you can use them both for up to two weeks and if you don’t find them useful you can return them for a refund. So if you want a lighter and smaller load when on the move and don’t require a lot of power to edit content I recommend it….and I will still have my mac at home/office and for work that requires more power.

The best master is the best servant.  When I work with people I see them as my friends.  I see them as my boss.  I see them as my partner.  I see them as my employee.  I see them as a human being on the planet.  The common thread between all of these different roles in relationship is the desire to really meet the persons needs at the highest level.  It really helps me to think of the person I am doing a deal with as my boss where my focus is on really making her feel that I am world class at what I do and have them leave feeling like they just had the most stellar experience of their life.

Interacting with people is also like a massage.  I want to have them feel like it is a pleasurable experience.  To feel grateful to have had the opportunity to communicate with me.  There are the painful parts that feel good in the strangest way.  And there are the pure bliss parts for the value each person brings to the interaction and the communion of the two.

There is no need for communication to be challenging.  Once we realize this the walls can fall and flow can enter more easily.  We are all on the same team.  We want the same things although it may not always look like it on a micro level.  So try to shift the perspective maybe you have with a stranger, a co-worker, an enemy, a lover and see if it makes life a little more alive.

There is no in between.  When you are indecisive or you say you need more time to think about it….it really means you are uncertain.  When you are uncertain it usually means you are fearful.  Being fearful is ok.  Denying that you are fearful isn’t smart because whatever you resist will persist.  Most of the time you know the answer of what you should do if you are in tune with yourself and you listen to your heart and your gut.  Get out of your head and into your body.  You don’t need more time, you don’t need to think about it.  Admit you are scared and the fear will transform.  You get to use the fear then rather than let the fear use you.  Dance with the fear.  Play with the fear.  Just do it.  You will inspire others.