I’ve studied influence for many years now and have had the privilege to work with some of the most influential people on the planet.
One of the most important lessons I’ve learned from them is that the key to creating a life on your terms, one that you desire and deserve is the skill of influence.
Here are some examples where this applies:
- Closing a business deal
- Getting a raise
- Getting a hot date
- Getting your kids to do their homework
- Getting yourself to go to the gym
Below are the three keys I learned from Jordan Belfort that will help you improve your influence game.
YOU ARE SHARP AS A TACK!
You mean business. You aren’t there to waste your time or their time. Most people think building rapport is friendly chit chat and talking about common interests. Rapport is demonstrating to the person that you can get them the RESULT they want by working with you because you are an EXPERT.
YOU ARE ENTHUSIASTIC AS HELL!
You must be in an ENERGY RICH state. This doesn’t mean you have to be super excited. It means you have to be in a high vibration, abundant state. You can be relaxed and peaceful and still be high in energy. Most people already have enough low energy people and negative situations in their life. When they are with you and when you leave them they better want to have more of what you have.
YOU ARE A FORCE TO BE RECKONED WITH!
You OVER DELIVER on your promises. You get the result they want in a professional and smooth manner.
Do your best to demonstrate all three of these things every time you are working with someone in business or anytime you want to influence someone in life and watch yourself soar to new levels of success!
How will you use these three keys the next time you are influencing someone? Comment below!
The biggest problem we find people have when starting their business is generating revenue.
It’s ‘deer in the headlights’ and they get caught in all the other fancy strategies out there to avoid doing what they need to do most….go out and talk to people and convert them into a paying customer.
I also got caught in this trap when I was starting my business. I was looking for the best program or trying to build the ultimate sales funnel.
The cure is a concept I heard from Noah Kagan, founder of AppSumo, called ‘the velocity to a dollar’.
All you have to do is go out and sell your product/service for$1!
It seems so simple and so insignificant, why would you do it? $1 isn’t going to move the needle for a business.
The reason is the same concept you want to just get in the gym for 5 minutes if you’ve never worked out before. 5 minutes quickly turns into 30 minutes, an amazing workout, momentum and a great body six months later.
Same with generating revenue for your biz! Once you break through the fear of selling and earning money for your labor. You will build on the success and find it exhilarating!
That’s it. Go out and try it now! I will send $10 to the first person who completes it and comments below!
Sales is tough for most people.
It was tough for me as well when I first started out.
I had all these stories in my head and internal conflicts about selling.
Here are some of the thoughts that were floating around in my head:
“I don’t want to be aggressive.”
“What if I don’t actually help this person with my product/service?”
“What if they can’t afford it and I take all their money?”
“It’s bad to make a lot of money.”
“If I really cared about this person I should just give it to them for free.”
Sounds so silly right! I know. I feel liberated that I do not allow these BS stories to limit the impact I have on my clients lives and new people I can reach.
The coolest part is now I have the skills to help a person when the opportunity comes and I deliver value and help them make huge shifts in their life!
Here’s the foundation you need to have in place to sell anything.
KNOW YOUR AUDIENCE
If your audience was best represented by one person, who would that be? What are their fears? What are their dreams? What is stopping them from having what they want? What do they like to do for fun? Where do they like to spend time? These are basic questions that will get you to really understand your prospect and if/how you can help them. You want to know as much or more about the person than they know about themselves.
MAKE THEM AN OFFER THEY CAN’T REFUSE
How can you deliver 10x the value you are charging them? If you are charging $1,000 how can you over deliver and give them $10,000+ of value?
I’ll make you an offer you can’t refuse right now. I will customize a fitness/nutrition plan and coach you to get to your desired result and you don’t pay me until after you get it! The first person who takes me up on this is the WINNER of this irresistible offer!
SET UP YOUR SALES FUNNEL
Work backwards from your goal. If you want to earn $100,000 how many sales is that on average? To make that many sales how many presentations/conversations do you need to have? How many calls/emails/texts/LinkedIn messages do you need to send to book ‘x’ amount of presentations/conversations? The reason why tracking/measuring with your sales funnel is so important is because it gives you optics on your numbers. Top performers know how many calls/presentations they need to make the income they want. They are not leaving their income up to chance. They create the outcome they are after and if they need to they can increase the dials for greater output. Another reason why it’s useful to have a sales funnel tracking system is to you can disassociate from the process so fear of rejection doesn’t get in your way. You know that it will take a certain amount of action to produce a specific result.
That’s the 80/20. Yes there is scripting, closing, tonality and other strategies. However if you follow these three pillars you are well on your way to success in sales!
What did you learn or like in this post? Comment below and I’ll send you a free gift!
I just finished UnleashThePower Within with Tony Robbins in Chicago.
It was amazing as usual.
I had the opportunity to sit down with a good friend and National Speaker and Trainer for Tony Robbins to talk about sales and marketing.
He travels to a new city in the United States every 4 months to speak and train audiences and uses the skill of influence to buy a ticket on the spot ($695 minimum) to attend Unleash The Power Within.
As great as Tony is, it is still very challenging to convince anyone to pull out their credit card on the spot and sign up.
It takes a solid skill set to influence people to take action in any business to buy your product or service. As you can imagine Tony Robbins is a master and he trains his team at the highest level.
Stephen is also a master of marketing.
Peter Drucker, the world renowned management consultant at Harvard says all business is two things, marketing and innovation.
If you can identify your ideal client and get them to ‘raise their hand’ to say they are interested in your irresistible offer you have essentially cracked the code to generate an abundant flow of qualified leads for your business.
There are some golden nuggets in this video that you can apply to your business and life. Enjoy!
Takeaways from the video:
Less skill set. Put in extra hours.
Marketing and follow up
Automate repetetive processes
Standards as you get better
Influence permeates through every area of your life
2 Big Keys to Influence:
Learn to communicate more effectively
Ask the right questions
Systems takes the emotion out of it
HILA: High intention. Low attachment.
Constantly innovate and make your product/service better
Every marketing message answers:
What do you offer people?
What are you going to do for them?
How can they get it now?
If you want to get in touch with Stephen you can check out his website: http://stephenhilgart.com/
How can you implement these skills in your work/business? Comment below!
Also if you liked the video please like and subscribe on my YouTube channel. It lets me know whether I’m doing a good job and I should create more of this type of content for you. Thanks!