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How to Validate Your Idea

Have you ever wondered why some people/companies gain traction and others don’t?  I did.  I struggled a lot when I first started creating for my business.  I saw people creating amazing work with positive feedback from their audience and I felt like I was spinning my tires.  The difference between what the successful people were doing and I was doing was they were sharing their work and observing the feedback/lack of feedback they received from their audience.  I was holding back from sharing my work and I wasn’t paying attention to my audience.  I was creating what I thought people wanted and actually was focusing more on what I wanted.  Also, in all honesty I didn’t want to know what others thought of my work because I was embarrassed to find out if they didn’t like it.

A great strategy I read in Tim Ferriss’ book “Tools of Titans” is from Seth Godin, one of the best marketers out there is called the rule of 10.  Tell 10 people about your idea/product/service, show 10 people and share it with 10 people.  The test is what they do with it.  If they decide to share it with others in their network that is a good sign.  If they don’t that means you might strongly consider iterating.

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